Definition

Online focus group

A primary qualitative web-based research approach is online focus groups where a small group of people online with a trained moderator to chat about a product, service, or organization and gain qualitative insights about consumer attitudes and behavior.

Such focus groups offer many advantages over traditional focus groups. Participants can log in from anywhere; all they need is a laptop and Web connection. Thus, the internet works well for bringing together people from different parts of the country or world, especially those in higher-income groups who can’t spare the time to travel to a central site.

Share it:  Cite

More from this Section

  • Selective distribution
    Selective distribution- the use more than one but fewer than all the intermediaries who ...
  • Brochure ware
    Brochure ware is a site that provides information about the company’s products and ...
  • Retailing
    Retailing refers to all the activities which are involved in selling products or services ...
  • Occasion segmentation
    Occasion segmentation refers to dividing the market into segments according to occasions ...
  • Wheel-of-retailing concept
    Wheel-of-retailing concept is a concept that states that new types of retailers usually ...