Definition

Online focus group

A primary qualitative web-based research approach is online focus groups where a small group of people online with a trained moderator to chat about a product, service, or organization and gain qualitative insights about consumer attitudes and behavior.

Such focus groups offer many advantages over traditional focus groups. Participants can log in from anywhere; all they need is a laptop and Web connection. Thus, the internet works well for bringing together people from different parts of the country or world, especially those in higher-income groups who can’t spare the time to travel to a central site.

Share it:  Cite

More from this Section

  • Opinion leader
    A people within a reference group who, because of special skills, knowledge, personality, ...
  • Corporate (or brand) Web site
    Corporate (or brand) Web site is a Web site designed to build customer goodwill, collect ...
  • Value network
    Value network is a system of partnerships and alliances that a firm creates to source, ...
  • Cost per rating point
    Cost per rating point is the cost of an advertising unit divided by the average rating ...
  • Advertising media
    Advertising media refers to the vehicles through which advertising messages are delivered ...