Definition

Online focus group

A primary qualitative web-based research approach is online focus groups where a small group of people online with a trained moderator to chat about a product, service, or organization and gain qualitative insights about consumer attitudes and behavior.

Such focus groups offer many advantages over traditional focus groups. Participants can log in from anywhere; all they need is a laptop and Web connection. Thus, the internet works well for bringing together people from different parts of the country or world, especially those in higher-income groups who can’t spare the time to travel to a central site.

Share it:  Cite

More from this Section

  • Marketing concept
    Marketing concept is a philosophy which holds that achieving organizational goals depends ...
  • Intermediary
    Intermediary is a firm that appears in the channel between the supplier and the consumer. ...
  • Organizational buying
    Frederick E. Webster Jr. and Yoram Wind define organizational buying as the decision-making ...
  • Production concept
    The production concept is the idea that consumers will favor products that are available ...
  • Conventional distribution channel
    A conventional distribution channel consists of one or more independent producers, wholesalers, ...