The ability to influence and direct others that comes from being able to confer rewards in return for desired actions or outcomes . Reward power is available when the manager confers rewards in return for desired actions and outcomes. This is often a power source
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judging the appropriateness of a particular action based on a goal to maintain the fundamental rights and privileges of individuals and groups.
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Strategies used by firms competing in markets where the growth rate of that market from year to year has reached or is close to zero.