Definition

Social media

Social media are a means for consumers to share text, images, audio, and video information with each other and with companies and vise versa. Social media allow marketers to establish a public voice and presence on the Web and reinforce other communication activities. Because of their day-to-day immediacy, they can also encourage companies to stay innovative and relevant.

There are three main platforms for social media: (1) online communities and forums, (2) blogs, and (3) social networks (like Facebook, Twitter, and YouTube).

Share it:  Cite

More from this Section

  • Consumer buying behavior
    Consumer buying behavior refers the actions and decisions of individuals who purchase ...
  • Commission
    Commission means a percentage paid to a salesperson of the price of each item sold. ...
  • Comprehensive advantage
    Comprehensive advantage is a nation is better equipped to produce one product or service ...
  • Virtual mall
    Virtual mall is a model similar to a shopping mall in which multiple online merchants ...
  • Public
    A public is any group that has an actual or potential interest in or impact on an organization’s ...