Definition

Whole channel view

Whole channel view refers to design international channels that take into account the entire global supply chain and marketing channel. It recognizes that to compete well internationally, the company must effectively design and manage an entire global value delivery network.

Share it:  Cite

More from this Section

  • Strategic business units (SBUs)
    Strategic business units (SBUs) refers to a single business or collection of related businesses ...
  • The product concept
    The product concept proposes that consumers favor products offering the most quality, ...
  • Ethics
    Ethics refers to “the principles of conduct governing an individual or a group; specifically, ...
  • Commission
    Commission means a percentage paid to a salesperson of the price of each item sold. ...
  • Positioning
    Marketing strategy that refers arranging for a product to occupy a clear, distinctive, ...