Market segmentation approach Market segmentation approach is the division of the total market into segments, with a marketing mix directed to one of the segments.
Cascade approach Cascade approach is a procedure for setting objectives in which the objectives are set from the top level of management down.
Needs approach Needs approach is a method for estimating amount of life insurance appropriate for a family by analyzing various family needs that must be met if the family head should die and converting them into specific
Difference the top-down and bottom-up approaches The top-down valuation process begins by examining the influences of the general economy on all firms and the security markets. The next step is to ...
Capital retention approach Capital retention approach is a method used to estimate the amount of life insurance to own. Under this method, the insurance proceeds
Approach-approach conflict Approach-approach conflict caused by having to choose between two desirable objects or goals.
Approach-avoidance conflict Approach-avoidance conflict is the caused by being confronted withan object or goal that is at the same time both attractive and unattractive (like delicious Chinese food that gives you heartburn).
Pre approach Pre approach is the second step in the sales process where the salesperson researches qualified prospect’s background.
Market approach Market approach is a method of price determination that recognized that variables in the marketplace influence price.
Definition
[ v. i.]