- The act or process of dividing into segments;
specifically (Biol.), a self-division into segments as a result of
growth; cell cleavage; cell multiplication; endogenous cell formation.
Segmentation base The individual or group characteristics that marketing managers use to divide a total market into segments; common bases are
Market segmentation approach Market segmentation approach is the division of the total market into segments, with a marketing mix directed to one of the segments.
Segmentation basis Segmentation basis is the market can be segmented by the general categories of demographics, Geographic location, psychographics,
Marketing segmentation Marketing segmentation is the process of aggregating individuals or businesses along similar characteristics that pertain to the use, consumption, or benefits derived from a product or service.
Product-related segmentation Product-related segmentation is the dividing consumer markets into groups based on benefits sought by buyers, usage rates and loyalty levels.
Geographical segmentation Geographical segmentation is the dividing an overall market into homogeneous groups on the basis of their locations.
End-use segmentation End-use segmentation is the marketing strategy that focuses on the precise way a B2B purchaser will use a product.
Inter market segmentation Inter market segmentation (cross-market segmentation) means the forming segments of consumers who have similar needs and buying behavior...
Benefit segmentation Benefit segmentation is a powerful form of segmentation refers to dividing the market into segments according to the different benefits that they seek from a product.
Occasion segmentation Occasion segmentation refers to dividing the market into segments according to occasions when buyers get the idea to buy, actually make their purchase
Definition
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