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Related Definitions
Interactive advertising Interactive advertising is the includes all forms of online, wireless, and interactive television advertising, including banners, sponsorship,
Keyword advertising Keyword advertising is the presents banner ads or links on a search query return page based on the keywords the user enters at a search engine.
E-mail advertising E-mail advertising is the least expensive type of online advertising, e-mail ads are generally just a few sentences of text embedded in another firm’s e-mail content.
Direct-response advertising Direct-response advertising is the seeks to create action such as inquiry or purchase from consumers as a result of seeing the ad.
Brand advertising Brand Advertising means a type of advertising that creates a distinctly favorable brand image that customers associate with a product...
Cooperative advertising programs Cooperative advertising programs are programs in which the manufacturer agrees to pay part of the advertising costs for the product.
Place advertising Place Advertising (also out-of-home advertising) is a broad category including many creative and unexpected forms to grab consumers’ attention.
Specialty advertising Specialty advertising is the promotional items that prominently display a firm’s name, logo, or business slogan.
Institutional advertising Institutional advertising is the involves messages that promote of concepts, ideas, philosophies, or goodwill for industries, companies,
Point-of-purchase (POP) advertising Point-of-purchase (POP) advertising is the displays or demonstrations that promote products when and where consumers buy them, such as in retail stores.
Definition