Advertising strategy
Advertising strategy refers to the strategy by which the company accomplishes its advertising objectives. It consists of two major elements: creating advertising messages and selecting advertising messages and selecting advertising media.
In the past, companies often viewed media planning as secondary to the message-creation process. The creative department first created good advertisements, and then the media department selected dn purchased the best media for carrying those advertisements to desired target audiences. This often caused friction between creative’s and media planners.
Category: Marketing & Public Relations
Previous: ← Advertising budget
Next: Madison & vine →
More from this Section
- Complex buying behavior
Undertaken by consumers when they are highly involved in purchase and perceive significant ... - Business analysis
Business analysis refers to a review of the sales, costs, and profit projections for a ... - Infant industries protection argument
Infant industries protection argument is the argument that endorses placing protective ... - Market logistics
Market logistics includes planning the infrastructure to meet demand, then implementing ... - Pioneer pricing
The new-product pricing strategies of charging the highest possible price to regain costs ...