Brand value chain
Brand value chain is a structured approach to assessing the sources and outcomes of brand equity and the manner in which marketing activities create brand value.
Category: Marketing & Public Relations
Previous: ← Brand bonding
Next: Brand audit →
More from this Section
- Log file
Log file in internet server software, a feature that records every file sent by the server ... - Tactical marketing plan
Tactical marketing plan— marketing tactics, including product features, promotion, merchandising, ... - Geographic’s
Geographic’s is the separation of large markets into smaller groupings according to ... - Societal Marketing Concept
Social Marketing Concept is the idea that a company’s marketing decisions should consider ... - Corporate VMS
Corporate VMS is a vertical marketing system that combines successive stages of production ...