Definition Definition

> Business Glossaries > Marketing & Public Relations

Brand value chain

Brand value chain is a structured approach to assessing the sources and outcomes of brand equity and the manner in which marketing activities create brand value.

Category: Marketing & Public Relations
Share it: CITE

Related Definitions

  • Brand Personality
    Brand Personality is a set of innate characteristics and behavioral...
  • Market value
    Market value pertaining to stocks, the price at which the...
  • Life time value
    Life time value is the net present value of the...
  • Co brand
    Co brand is the combination of two different companies brand...
  • Brand advertising
    Brand Advertising means a type of advertising that creates a...

Recent Definitions

Marginal Rate of Substitution (MRS) Marginal Rate of Substitution (MRS) typically examines the link between...
Industry Life Cycle Industry Life Cycle represents the life rotations of a corporation...
Grant Deed Grant Deed is a legally binding contract that transfers ownership...
Tortfeasor Tortfeasor is the individual or business whose wrongdoings have resulted...
Convenience Fee When a buyer makes an online payment, a vendor or...
Brand Personality Brand Personality is a set of innate characteristics and behavioral...
Categories