Definition Definition

Click-and-mortar companies

Click-and-mortar companies- traditional brick-and-mortar companies that have added online marketing to their operations.

The success of the dot-coms has caused existing brick-and-mortar manufacturers and retailers to reexamine how they serve their markets. Now, almost all of these traditional companies have created their own online sales and communications channels, becoming click-and-mortar companies.

Share it: CITE

Related Definitions

  • Click-only companies
    Click-only companies– the so-called dot-coms, which operate online only and...