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Definition

Click-only companies

Click-only companies– the so-called dot-coms, which operate online only and have no brick-and-mortar market presence.

All kinds of companies now market online. Click-only companies operate on the Internet only. They include a wide array of firms, from e-tailers such as Amazon.com and Expedia.com that sell products and services directly to final buyers via the Internet to search engines and portals (such as Yahoo! Google, and MSN), transaction sites (eBay, Craigslist), and content sites (the New York Times on the Web, ESPN.com, and Encyclopedia Britannica). Many click-only dot-coms are now prospering in today’s online marketplace.

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