General need description is the stage in the business buying process in which a buyer describes the general characteristics and quantity of a needed item.” For standard items, this process presents a few problems. For complex items, however, the buyer may need to work with others-engineers, users, consultants-to define the item. The team may want to rank the importance of reliability, durability, price, and other attributes desired in the item. In this phase, the alert business marketer can help the buyers define their needs and provide information about the value of different product characteristics.
“General need description refers to the stage of the business buying process in which the buying organization decides on and specifies the best technical product characteristics for a needed item. “
When the buyer in the business buying process perceives that there is a need, they must depict it completely for ensuring that everyone comprehends the need as well as the idea of arrangement the organization should find. Working with clients, architects, getting specialists, and others, the buyer identifies and organizes important item qualities. Rich with information, this buyer views basically all the worries of a common customer or client related to the item.
Use of the term in Sentence:
- The general need description is an important phase of the business buying process.
More from this Section
- Value proposition
The full positioning of a brand is called the brand’s value proposition- the full mix ...
- Primary and Secondary data
Secondary data consist of information that already exists somewhere, having been collected ...
- Customer lifetime value
Customer lifetime value is the value of the entire stream of purchases that the customer ...
- Competitive Marketing Intelligence
Competitive Marketing Intelligence is the systematic collection and analysis of publicly ...
- Price-earnings ratio
The current market price of a stock divided by the annual earnings per share. ...