Industrial buying behavior
Industrial buying behavior is the actions and decisions of buyers in organizations, such as producers, resellers, and government agencies.
Category: Marketing & Public Relations
Previous: ← Global market
Next: In-Home Selling →
More from this Section
- Simple-recognition shop
Simple-recognition shop is an arrangement wherein all employees, whether union members ... - Category points-of-parity
Category points-of-parity are attributes or benefits that consumers view as essential ... - Break-even analysis
Break-even analysis refers to analysis to determine the unit volume and dollar sales needed ... - Repairability
Repairability measures the ease of fixing a product when it malfunctions or fails. Ideal ... - Organizational buying
Frederick E. Webster Jr. and Yoram Wind define organizational buying as the decision-making ...