Definition Definition

Ingredient branding

Ingredient branding is a special case of co-branding that involves creating brand equity for materials, components, or parts that are necessarily contained within other branded products.

Share it: CITE

Related Definitions

  • Branding Strategy
    Branding strategy refers to the number and nature of common...
  • Internal branding
    Internal branding consists of activities and processes that help inform...
  • Co-branding
    Co-branding occurs when two established brand names of different companies...