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Definition

Labeling/ Label

The label can be a simple attached tag or an elaborately designed graphic that is part of the package. It might carry deal of information, or only the brand name. Even if the seller prefers a simple label, the law may require more.

A label performs several functions. First, it identifies the product or brand- for instance, “Kinnaur” stamped on apples. It might also grade the product; olive oil is graded “extra virgin,” “virgin,” and “pure.” The label might describe the product: who made it, where and when, what it contains, how it is to be used, and how to use safely. Finally, the label might promote the product through attractive graphics. Advanced technology allows 360-degree shrink-wrapped labels to surround containers with bright graphics and accommodate more product information, replacing glued-on paper labels.

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