Definition Definition

Internal databases

Definition (1):

Internal databases are electronic collections of consumer and market information obtained from data sources within the company’s network.

Marketing managers can readily access and work with information in the database to identify marketing opportunities and problems, plan programs, and evaluate performance. Internal data can provide a strong competitive advantage.

 “Locked within your own records is a huge, largely untapped asset that no [competitor] can hope to match, “says one analyst.

Definition (2):

Internal database is any collection of business data compiled using the internal networks.” It has data relating to information on consumer behavior and market in an electronic form. Some internal sources of information about a company are as follows:

  • Customer Database: It includes customers’ contact information, past records of invoices, orders, payments, and inventory.
  • Internal Reports: Annual reports, sales reports, financial reports, and audit reports are included here.
  • Sales Data
  • Consumer Feedback
  • Complaints Record
  • Interactions
  • Mechanicals

Definition (3):

Internal databases are the combination of the information collected from a company’s internal sources using its internal networks.

Use of the term in Sentence:

  • The company is gathering the necessary information form their internal databases for the investigation.
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