Labels range from simple tags attached to products to complex graphics that are part of the packaging. They perform several functions. At the very least, the label identifies the product or brand, such as the name Sunkist stamped on oranges. The label might also describe several things about the product-who made it, where it, where it was made, when it was made, its contents, how it is to be used, and how to use it safely. Finally the label might help to promote the brand, support its positioning, and connect with customer. For many companies, labels have become an important element in broader marketing campaigns.
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