The-definition.com

Definition

Marketing return on sales

Marketing return on sales (or marketing ROS) refers to the percent of net sales attributable to the net marketing contribution- calculated by dividing net marketing contribution by net sales.

           Marketing ROS = Net marketing contribution ÷ Net sales

Share it:  Cite

More from this Section

  • Price discrimination
    Price discrimination occurs when a company sells a product or service at two or more prices ...
  • Online focus group
    A small group of people online with a trained moderator to chat about a product, service, ...
  • Telephone marketing
    Telephone marketing involves using the telephone to sell directly to consumers and business ...
  • Labeling
    Labels range from simple tags attached to products to complex graphics that are part of ...
  • Product flow
    Product flow is the distribution channel is viewed as a unified system of interdependent ...