Marketing return on sales
Marketing return on sales (or marketing ROS) refers to the percent of net sales attributable to the net marketing contribution- calculated by dividing net marketing contribution by net sales.
Marketing ROS = Net marketing contribution ÷ Net sales
Category: Marketing & Public Relations
Previous: ← Net marketing contribution (NMC)
More from this Section
- Total market potential
Total market potential is the maximum sales available to all firms in an industry during ... - Product position
Product’s position is the way the product is defined by consumers on important attributes- ... - Short text messages
Short text messages - 160 characters of text, using a sore and delivery technology, sent ... - Diversification
Diversification refers starting up or buying businesses beyond its current products and ... - Company sales potential
Company sales potential is the sales limit approached by company demand as marketing effort ...