The marketing environment consists of a microenvironment and a macroenvironment.
The microenvironment consists of the actors close to the company that affect its ability to serve its customers - the company suppliers, marketing intermediates, customer markets, competitors, and publics.
Category: Marketing & Public Relations
Share it: Cite
Previous: ← Marketing environment
Next: Macroenvironment →
More from this Section
- Interactive point of sale terminals
Interactive point of sale terminals refers to located on a retailer’s counter, and used ...
- Service retailer
Service retailer refers to a retailer whose product line is actually a service, including ...
- Distribution centers
Distribution centers are designed to move goods rather than just store them. It is a large ...
- Profiles of major media types
Profiles of major media types are mentioned below: ...
- Supplier selection
Supplier selection is a stage of the business buying process in which the buyer reviews ...