The-definition.com

Definition

Online focus group

A primary qualitative web-based research approach is online focus groups where a small group of people online with a trained moderator to chat about a product, service, or organization and gain qualitative insights about consumer attitudes and behavior.

Such focus groups offer many advantages over traditional focus groups. Participants can log in from anywhere; all they need is a laptop and Web connection. Thus, the internet works well for bringing together people from different parts of the country or world, especially those in higher-income groups who can’t spare the time to travel to a central site.

Share it:  Cite

More from this Section

  • Profit-and-loss statement
    Profit-and-loss statement (or income statement or operating statement) refers to a statement ...
  • Tying agreement
    Tying agreement refers to the agreement in which producers of strong brands sell their ...
  • Chain stores
    Chain stores are two or more outlets that are commonly owned and controlled. They have ...
  • Customer perceived value (CPV)
    Customer perceived value (CPV) is difference between the prospective customer’s evaluation ...
  • Social channels
    Social channels consist of neighbors, friends, family members, and associates talking ...