The-definition.com

Definition

Personality in Marketing

Personality refers to the unique psychological characteristics that distinguish a person or group. It is usually described in terms of traits such as self-confidence, dominance, sociability, autonomy, defensiveness, adaptability, and aggressiveness.

Personality can be useful in analyzing consumer behavior for certain product or brand choice.

Share it:  Cite

More from this Section

  • Limited partners
    Limited partners are partners who are legally barred from participating in the partnerships ...
  • Service inseparability
    Service inseparability means that services are produced and consumed at the same time ...
  • Experience curve
    The drop in the average per-unit production cost that comes with accumulated production ...
  • Environmentalism
    Environmentalism is an organized movement of concerned citizens, businesses and government ...
  • Parent brand
    Parent brand is an existing brand that gives birth to a brand extension or sub brand. ...