Portfolio analysis
The major activity in strategic planning is business portfolio analysis.
Portfolio analysis is the process by which management evaluates the products and businesses that make up the company.
The company will want to put strong resources into its more profitable businesses and phase down or drop its weaker ones.
Category: Marketing & Public Relations
Previous: ← Business portfolio
Next: Growth-share matrix →
More from this Section
- Spoofing
Spoofing is the relies on the fact that the average person is not in a position to understand ... - Manufacturers’ agents
Manufacturers’ agents– represent two or more manufacturers of complementary lines. ... - Marketing resource management (MRM) software
Marketing resource management (MRM) software provides a set of Web-based applications ... - Brand-tracking studies
Brand-tracking studies refer to collect quantitative data from consumers over time to ... - Circulation
Circulation means in print media, the number of copies sold or distributed by a publication. ...