Shopping products

Definition (1):

These products are less frequently purchased consumer products and services that customers compare carefully on price, quality, suitability, and style. When buying shopping products and services, consumers spend much time and effort in gathering information and making comparisons.

Definition (2):

According to Philip Kotler, a shopping product is- “A consumer product that the customer, in the process of selection and purchase, characteristically compares with others on such bases as suitability, quality, price, and style.”

Definition (3):

These are the kinds of products that consumers do not purchase often and they require to think consciously about prior to deciding which brand to purchase.

Examples include furniture, clothing, used cars, major appliances, and hotel and airline services. Shopping products' marketers usually distribute their products through fewer outlets but provide deeper sales support to help customers in their comparison efforts.

These products can be mainly, divided into two types. They are as follows:

  • Homogeneous shopping products: These products are similar in quality. For example, electric appliances and automobile tires.
  • Heterogeneous shopping products: The features of these products are more crucial than their price. For example, clothing and furniture.
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