Definition (1):
The whole channel view is designing or planning global channels that consider the whole worldwide marketing channels and supply chain. It suggests that for competing well globally, the organization must effectively plan and manage a whole worldwide value delivery network.
Definition (2):
A whole channel view means designing international channels that consider all the essential connections in the distribution of the products of the seller to final buyers, consisting of the headquarters organization of the seller, channels within nations, and channels among nations.
The whole channel view indicates planning universal channels that take into account the entire worldwide advertising channel and store network. It suggests that to universally survive well, the company ought to adequately structure and handle an entire worldwide arrangement of conveyance. Designing worldwide channels that take into account the entire worldwide showcasing channel and production network, producing a strong worldwide worth arrangement of conveyance. Structuring worldwide channels that take into account the entire worldwide promoting channel and store network, produces a compelling organization or arrangement of worldwide worth conveyance.
Use of the term in Sentence:
- The professor is discussing the whole channel view in the international business class.