Definition

Age and life-cycle segmentation

Age and life-cycle segmentation refers to dividing a market into different age and life-cycle groups.

Consumer needs and wants change with age. Some companies use age and life-cycle segmentation, offering different products or using different marketing approaches for different age and life-cycle groups. For example, for children, Oscar Mayer offers Lunchables, full of fun, kid-appealing finger food. For older generations, it markets Deli Creations, “with all the warmth, flavor, and fresh-baked taste you look forward to- in a microwave minute without having to go out.

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