Definition

Brand-asset management team (BAMT)

Brand-asset management team (BAMT)— consisting of key representatives from functions that affect the brand’s performance.

Share it:  Cite

More from this Section

  • Rack jobbers
    Rack jobbers - who serve grocery and drug retailers, mostly in nonfood items. Rack jobbers ...
  • Customer value analysis
    Customer value analysis– an analysis conducted to determine what benefits target customers ...
  • Product usage
    Product usage is a variable in behavioral segmentation in which marketer’s group consumers ...
  • Advertising media
    Advertising media refers to the vehicles through which advertising messages are delivered ...
  • Spoofing
    Spoofing is the relies on the fact that the average person is not in a position to understand ...