Definition

Geocentric attitude

Geocentric attitude, a world-oriented view that focuses on using the best approaches and people from around the globe. Managers with this type of attitude have a global view and look for the best approaches and people, regardless of origin.

 For instance, the CEO of a fast-growing manufacturer of household accessories is a Chinese immigrant who describes the company’s strategy as “combining Chinese cost with Japanese quality, European design, and American marketing.

Share it:  Cite

More from this Section

  • Responsibilities of Board of directors
    The board of directors operates as the representatives of the firm’s stockholders. Elected ...
  • Formal communication
    Communication within an organization is described as formal or informal. Formal communication ...
  • Forming stage
    The first stage of group development, in which people join the group and then define the ...
  • Patching
    Another approach that focuses on the role and ability of corporate managers to create ...
  • Punitive power
    Ability to direct and influence others based on your ability to coerce and deliver punishment ...