Definition

Geocentric attitude

Geocentric attitude, a world-oriented view that focuses on using the best approaches and people from around the globe. Managers with this type of attitude have a global view and look for the best approaches and people, regardless of origin.

 For instance, the CEO of a fast-growing manufacturer of household accessories is a Chinese immigrant who describes the company’s strategy as “combining Chinese cost with Japanese quality, European design, and American marketing.

Share it:  Cite

More from this Section

  • Motivators
    Motivators is the factors that increase job satisfaction and motivation. ...
  • Functional departmentalization
    Functional departmentalization refers groups activities under the major headings that ...
  • Incremental innovation
    Simple changes or adjustments in existing products, services, or processes. ...
  • Affective component
    The affective component of an attitude is the emotional or feeling part of an attitude. ...
  • Moral right approach
    judging the appropriateness of a particular action based on a goal to maintain the fundamental ...