Geocentric attitude, a world-oriented view that focuses on using the best approaches and people from around the globe. Managers with this type of attitude have a global view and look for the best approaches and people, regardless of origin.
For instance, the CEO of a fast-growing manufacturer of household accessories is a Chinese immigrant who describes the company’s strategy as “combining Chinese cost with Japanese quality, European design, and American marketing.
More from this Section
- Standing plans
Standing plans are ongoing plans that provide guidance for activities performed repeatedly. Standing plans include policies, rules, and procedures.
Orientation is a system that introduces a new employee to his or her job and the organization.
Parochialism viewing the world solely through one’s own eyes and perspectives and not recognizing that others have different ways of
A world famous, cost-oriented continuous improvement program at Toyota .
- Production Differentiation
Production Differentiation, or brand identification, creates a barrier by forcing entrants to spend heavily to overcome customer loyalty
- Charismatic Leaders
Charismatic Leaders- that is an enthusiastic, self-confident leader whose personalities and action influence people to behave in certain ways.
- Grand Strategies
Grand strategies, often called master or business strategies , provide basic direction for strategic actions.