Definition

Geocentric attitude

Geocentric attitude, a world-oriented view that focuses on using the best approaches and people from around the globe. Managers with this type of attitude have a global view and look for the best approaches and people, regardless of origin.

 For instance, the CEO of a fast-growing manufacturer of household accessories is a Chinese immigrant who describes the company’s strategy as “combining Chinese cost with Japanese quality, European design, and American marketing.

Share it:  Cite

More from this Section

  • Diversification
    Diversification refers starting up or buying businesses beyond its current products and ...
  • Patching
    Another approach that focuses on the role and ability of corporate managers to create ...
  • Learning organization
    Organization structured around the idea that it should be set up to enable learning ,to ...
  • Territorial structure
    An organization structure in which units are divided on the basis of territory or geographical ...
  • Department of justice
    Department of justice is an arm of the federal government; works closely with the FTC ...