The
Definition Of

Geocentric attitude

Geocentric attitude, a world-oriented view that focuses on using the best approaches and people from around the globe. Managers with this type of attitude have a global view and look for the best approaches and people, regardless of origin.

 For instance, the CEO of a fast-growing manufacturer of household accessories is a Chinese immigrant who describes the company’s strategy as “combining Chinese cost with Japanese quality, European design, and American marketing.

Share it:  Cite Term

More from this Section

  • Powerful Buyers
    Customers likewise can force down prices,demand higher quality or more service,and play competitors off against each other- all at the expense of industry profits . A buyer group is powerful if It is concentrated or purchases in large volumes. Large volumes buyers are particularly potent forces if heavy fixed costs characterize the industry as they do in metal containers, corn refining, and bulk chemicals, for example-which raise the stakes to keep capacity filled.
  • Coercive power
    Coercive power is the power a leader has to punish or control. Followers react to this power out of fear of the negative results that
  • Conceptual skills
    Conceptual skills are the skills managers use to think and to conceptualize about abstract and complex situations.
  • Chain of command
    Chain of command is the line of authority extending from upper organizational levels to the lowest levels, which clarifies who reports to
  • Classical view
    The view that management’s only social responsibility is to maximize profits, is called classical view.
  • Grand strategy selection matrix
    One valuable guide to the selection of a promising grand strategy is the grand strategy selection matrix.
  • Emotional intelligence
    Emotional intelligence (EI), which is the ability to notice and to manage emotional cues and information. It’s composed of five