Definition Of

Selective distribution

Selective distribution- the use more than one but fewer than all the intermediaries who are willing to carry a company’s products. Selective distribution lies between intensive and exclusive distribution. Most television, furniture, and home appliance brands are distributed in this manner. For example, Whirlpool and GE sell their major appliances through dealer networks and selected large retailers. By using selective distribution, they can develop good working relationships with selected channel members and expect a better than average selling effort. Selective distribution gives producers good market coverage with more control and less cost than does intensive distribution.

Share it:  Cite Term

More from this Section

  • Voice over internet protoco
    Voice over internet protocol is the term used to refer to internet telephony that relies on the web to transmit phone calls, thus eliminating long-distance charges.
  • Brand elements
    Brand elements are those trademarkable devices that serve to identify and differentiate the brand such as a brand name, logo, or character.
  • Wholesale merchants
    Wholesale merchants– sell primarily to retailers and provides a full range of services. General merchandise wholesalers carry several merchandise lines...
  • Direct-response television (DRTV) marketing
    Direct-response television (DRTV) marketing refers to direct marketing via television, including direct-response television advertising and home shopping channels.
  • Unit contribution
    The denominator (price-unit variable cost) is called unit contribution (sometimes called contribution margin) which presents the amount that each unit...
  • Co brand
    Co brand is the combination of two different companies brand names on the same product.
  • Customer-centered new-product development
    Customer-centered new-product development refers to New-product development that focuses on finding new ways to solve customer problems...