Store brand (or private brand) is a brand created and owned by a reseller of a product or service. Although store brands have been gaining strength for more than a decade, recent tougher economic times have created a store-brand boom. Studies show that consumers are buying more private brands, and most don’t plan to return to name brands anytime soon. “Bad times are good times for private labels, “says a brand expert.”As consumers become more price-conscious, they also become less brand-conscious.
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- Geographic segmentation
Geographic segmentation calls for dividing the market into different geographical units, such as nations, regions, states, counties, cities, or even neighborhoods.
- Service retailer
Service retailer refers to a retailer whose product line is actually a service, including hotels and motels, banks, airlines, colleges, hospitals, movie theaters...
- Demand curve
The demand curve shows the number of units the market will buy in a given time period at different prices that might be charged.
- Warehouse club
Warehouse club is an off-price retailer that sells a limited selection of brand name grocery items, appliances, clothing, and a hodgepodge of other goods at deep discounts...
- By-product pricing
By-product pricing refers to set a price for by-products to make the main product’s price more competitive.
- Marketing environment
Consists of the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers.
- Target costing
Target costing— pricing that starts with an ideal selling price based on customer considerations and then target costs that will ensure that the price met.