Store brand (or private brand) is a brand created and owned by a reseller of a product or service. Although store brands have been gaining strength for more than a decade, recent tougher economic times have created a store-brand boom. Studies show that consumers are buying more private brands, and most don’t plan to return to name brands anytime soon. “Bad times are good times for private labels, “says a brand expert.”As consumers become more price-conscious, they also become less brand-conscious.
More from this Section
- Differentiated marketing
Differentiated marketing (or segmented marketing) is a market-coverage strategy in which a firm decides to target several market segments...
- Closed loop marketing
Closed loop marketing is tracks user with cookie files as long as the user remains in one of the website on that loop or network.
- Brand elements
Brand elements are those trademarkable devices that serve to identify and differentiate the brand such as a brand name, logo, or character.
Opt-out is similar to opt-in, however, users have to uncheck the box on a web page to prevent being put on the e-mail lists.
- Online marketing research
Means collecting primary data through Internet surveys, online panels, experiments, and online focus groups.
- Product bundle pricing
Product bundle pricing means combining several products and offer the bundle at a reduced price.
- Brand extension
A brand extension extends a current brand name to new or modified products in a new category. It refers to a company’s use of an established ...