The
Definition Of

Store brand

Store brand (or private brand) is a brand created and owned by a reseller of a product or service. Although store brands have been gaining strength for more than a decade, recent tougher economic times have created a store-brand boom. Studies show that consumers are buying more private brands, and most don’t plan to return to name brands anytime soon. “Bad times are good times for private labels, “says a brand expert.”As consumers become more price-conscious, they also become less brand-conscious.

Share it:

More from this Section

  • Wholesale merchants
    Wholesale merchants– sell primarily to retailers and provides a full range of services. General merchandise wholesalers carry several merchandise lines...
  • Execution style
    Execution style is the approach, style, tone, words, and format used for executing an advertising message. The message can be presented in various...
  • Idea generation
    The systematic search for new product ideas is called Idea generation. A company typically generates hundreds of ideas, even thousands, to find a few good ones.
  • Buyer-readiness stages
    Buyer-readiness stages are the stages consumers normally pass through on their way to making a purchase, including awareness, knowledge, liking, preference...
  • Team-based new-product development
    Team-based new-product development is an approach to developing new products in which company departments work closely together in cross-functional teams...
  • Needs, Wants, and Demands
    Needs are the basic human requirements such as for air, food, water, clothing, and shelter. Humans also have strong needs for recreation, education, and ...
  • Marketing intelligence system
    A marketing intelligence system is a set of procedures and sources that managers use to obtain everyday information about developments in the ...