Network Marketing Network Marketing refers to the wide range of networks one can create in his/her business in order to generate sales and earn commission through the products or services.
Marketing intermediary Marketing intermediary is an individual or organization in a marketing channel that provides a link between producers, other channel
Marketing research process Marketing research process are series of steps involved in marketing research: steps include problem definition, research design, data
Strategic e-marketing Strategic e-marketing is the design of marketing strategy that capitalizes on the organization’s electronic or information technology capabilities to reach specified objectives.
Internet marketing Internet marketing refers to use of the internet and other network systems for marketing a firm’s products. E –marketing may be
Marketing orientation Marketing orientation is an emphasis on identifying the needs and wants of specific consumer groups, then producing, promoting, pricing, and distributing products that satisfy these needs and earn the company profits.
Niche marketing Niche marketing occurs when a firm selects one segment and develops one or more marketing mixes to meet the needs of that segment.
Location based marketing Location based marketing means involves promotional offers that are pushed to mobile devices and customized based on the user’s physical location.
Marketing intelligence Marketing intelligence is the procedure in which marketers continually scan the firm’s macro environment for threats and opportunities.
Marketing segmentation Marketing segmentation is the process of aggregating individuals or businesses along similar characteristics that pertain to the use, consumption, or benefits derived from a product or service.