Marketing orientation is an emphasis on identifying the needs and wants of specific consumer groups, then producing, promoting, pricing, and distributing products that satisfy these needs and earn the company profits.
Category: Marketing & Public Relations
Share it: Cite
Previous: ← Market approach
Next: Markup pricing →
More from this Section
- Communication Channels
Communication channels deliver and receive messages from target buyers and include newspapers, ...
- The production concept
The production concept is one of the oldest concepts in business. It holds that consumers ...
- Inline discussion
Inline discussion is a way to reach a wide audience that allows comments made about one ...
What is Marketing? - Marketing can be defined as the process by which companies create ...
- Lower cost products
Lower cost products is the products introduced to compete with existing brands by offering ...