The-definition.com

Definition

Marketing orientation

Marketing orientation is an emphasis on identifying the needs and wants of specific consumer groups, then producing, promoting, pricing, and distributing products that satisfy these needs and earn the company profits.

Share it:  Cite

More from this Section

  • Return on sales
    A profitability ratio that measures a firm’s ability to generate income; computed by ...
  • Syndication
    Syndication in broadcasting, a program carrying on selected stations that may or may not ...
  • Brand development index (BDI)
    Brand development index (BDI) refers to the ratio of brand sales to category sales, expressed ...
  • Advertising agency
    Advertising agency refers to a marketing services firm that assists companies in planning ...
  • Straight extension
    Straight extension refers to introduce a product in a foreign market without any change ...