The-definition.com

Definition

Marketing orientation

Marketing orientation is an emphasis on identifying the needs and wants of specific consumer groups, then producing, promoting, pricing, and distributing products that satisfy these needs and earn the company profits.

Share it:  Cite

More from this Section

  • Sustainable marketing
    Sustainable marketing– socially and environmentally responsible marketing that meets ...
  • Advertising budget
    Advertising budget refers to the dollars and other resources allocated to a product or ...
  • White knight
    A buyer (person or company) considered more favorable by a target firm than the takeover ...
  • Internet telephony
    ...
  • Selling concept
    Selling concept is the idea that consumers will not buy enough of the firm’s products ...