The-definition.com

Definition

Advertising budget

Advertising budget refers to the dollars and other resources allocated to a product or a company advertising program.

A brand’s advertising budget often depends on its stage in the product live cycle. For example, new products typically need relatively large advertising budgets to build awareness and gain consumer trial. In contrast, mature brands usually require lower budgets as a ration to sales.

Share it:  Cite

More from this Section

  • Design
    Design is the totality of features that effect how a product looks, feels, and functions ...
  • Group interviewing
    An interviewing that involves inviting six to ten people to gather for a few hours with ...
  • Market opportunity analysis (MOA)
    Market opportunity analysis (MOA) is the system, used to determine the attractiveness ...
  • MP3
    MP3 - Technology for the compression of audio multimedia, which can reduce CD recordings ...
  • Server-side data collection
    Server-side data collection is the information about consumer surfing that is gathered ...