Advertising budget
Advertising budget refers to the dollars and other resources allocated to a product or a company advertising program.
A brand’s advertising budget often depends on its stage in the product live cycle. For example, new products typically need relatively large advertising budgets to build awareness and gain consumer trial. In contrast, mature brands usually require lower budgets as a ration to sales.
Category: Marketing & Public Relations
Previous: ← Advertising objective
Next: Advertising strategy →
More from this Section
- Customerization
Customerization means the combination of operationally driven mass customization with ... - Consumer price index
Consumer price index is a figure that measures changes in purchasing power and the rate ... - Design
Design is the totality of features that effect how a product looks, feels, and functions ... - Competitive points-of-parity
Competitive points-of-parity are associations designed to overcome perceived weakness ... - Relative pricing
Relative pricing is a decision to set prices above the competition, below the competition, ...