Behavioral segmentation
Behavioral segmentation refers to dividing a market into segments based on consumer knowledge, attitudes, uses, or responses to a product. Many marketers believe that behavior variables are the best starting point for building market segments.
Category: Marketing & Public Relations
Previous: ← Psychographic segmentation
Next: Occasion segmentation →
More from this Section
- Rack jobbers
Rack jobbers - who serve grocery and drug retailers, mostly in nonfood items. Rack jobbers ... - Points-of-parity (POPs)
Points-of-parity (POPs) are attributes or benefit associations that are not necessarily ... - Share of customer
Share of customer is the portion of the customer’s purchasing that a company gets in ... - Shopping products
Shopping products are less frequently purchased consumer products and services that customers ... - Initiators
Initiators refer to users or others in the organization who request that something be ...