Channel level refers to each layer of marketing intermediaries that performs some work in bringing the producer and the final consumer perform some work, they are part of every channel.
“Channel level refers to the intermediary in marketing distribution channel between the producer/manufacturer and the end consumer.”
Channel levels include industrial marketing channels or consumer marketing channels. A common factor among these channel levels is that both consist of the producer as well as the end consumer. Each of these levels plays a role in making the product available to the end customer. The number of these levels between the manufacturer and consumer can be 0,1,2,3, or more.
Companies can design their distribution channels to make products and services available to customers in different ways. Such as-
Direct marketing channel
A marketing channel that has no intermediary levels. It is also known as a zero-level channel. Here, the producer sells to the consumer directly.
Indirect marketing channel
Channel containing one or more intermediary levels. A 1 level channel has 1 intermediary, generally a retailer between a producer and consumer. The number of intermediaries increases with the number of levels.
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