Integrated marketing channel system
Integrated marketing channel system is one in which the strategies and tactics of selling through one channel reflect the strategies and tactics of selling through one or more other channels.
Category: Marketing & Public Relations
Previous: ← Conventional marketing channel
Next: Co-optation →
More from this Section
- Service perishability
Service perishability means that services cannot be stored for later sale or use ... - Access
Access — In counterintelligence and intelligence use, a. a way or means of approach ... - Enterprise knowledge management
Enterprise knowledge management is a combination of the database contents and the technology ... - Generics
Generics refer to unbranded, plainly packaged, less expensive versions of common products ... - Supplier development
Supplier development defines systematic development of networks of supplier-partners to ...