Definition (1):
Flexible market offering refers to “(1) a naked solution containing the product and service elements that all segment members value, and (2) discretionary options that some segment members value.”
Definition (2):
A flexible market offering includes the product and service elements valued by all segment members and options for an extra charge valued by some segment members. For instance, a certain airline offers a seat, snacks, water, and juice for all economy passengers, but it charges additional costs for earphones and alcoholic beverages.
Definition (3):
A flexible market offering is the result of the rebuilding of a company’s offerings for being more valuable for its customers.
This type of market offering consists of two parts: a plain arrangement that contains the product and administration elements that all people like and options that some fragment people like. Each option can convey an additional charge. For example, the electrical apparatus division of Siemens sells metal-clad boxes to small manufacturers whose value includes a guarantee and free conveyance, but it offers tests, establishments, and correspondence peripherals additionally as extra-cost preferences.
Use of the term in Sentence:
- A flexible market offering offers more value to different segments of customers.