Market challenger
Market challenger refers to a runner-up firm that is fighting hard to increase its market share in an industry.
Category: Marketing & Public Relations
Previous: ← Market leader
Next: Market follower →
More from this Section
- The marketing funnel
The marketing funnel identifies the percentage of the potential target market at each ... - Marketing web site
Marketing web site refers to a Web site that engages consumers in interactions that will ... - Spam
Spam refers to unsolicited, unwanted commercial e-mail messages that clog up e-mailboxes- ... - Occasion segmentation
Occasion segmentation refers to dividing the market into segments according to occasions ... - Duration time
Duration time is the length of time between two events, such as successive requests to ...