Consumer’s needs and wants are fulfilled through Market offerings.
These offerings are not limited to physical products. They also include services activities or benefits offered for sale that are essentially intangible and do not result in the ownership of anything.
Examples of the offerings include banking, medical, bus or taxi services, airline, hotel, tax preparation, and home repair services.
Companies need to explore 3 crucial themes to shape a market offering:
- To manage services and products,
- To create new products, and
- To develop pricing strategies.
Use of the Term in Sentences:
- The company’s marketing team is researching to shape the market offering.
- Are you thinking of creating new products for developing the market offering?
- The company is launching many new market offerings.
- The customers like the new market offerings.
- Do you think that customers will like these market offerings?
- Companies need to understand their customer needs while developing the market offering.
More from this Section
- Non personal communication channels
Non personal communication channels are media that carry message without personal contact ...
- Marketing control
Refers measuring and evaluating the results of marketing strategies and plans and taking ...
- Total customer cost
Total customer cost is the bundle of costs customers expect to incur in evaluating, obtaining, ...
- Marketing web site
Marketing web site refers to a Web site that engages consumers in interactions that will ...
- Frequency discount
Frequency discount is a rate discount allowed an advertiser that purchases a specific ...