The-definition.com

Definition

Market offerings

Definition (1):

Consumer’s needs and wants are fulfilled through Market offerings.

Definition (2):

The offerings are some combination of products, services, information, or experiences offered to a market to satisfy a need or a want.

These offerings are not limited to physical products. They also include services activities or benefits offered for sale that are essentially intangible and do not result in the ownership of anything.

Examples of the offerings include banking, medical, bus or taxi services, airline, hotel, tax preparation, and home repair services.

Companies need to explore 3 crucial themes to shape a market offering:

  1. To manage services and products,
  2. To create new products, and
  3. To develop pricing strategies.

Use of the Term in Sentences:

  • The company’s marketing team is researching to shape the market offering.
  • Are you thinking of creating new products for developing the market offering?
  • The company is launching many new market offerings.
  • The customers like the new market offerings.
  • Do you think that customers will like these market offerings?
  • Companies need to understand their customer needs while developing the market offering.
Share it:  Cite

More from this Section

  • Sales 2.0
    Sales 2.0 means the merging of innovative sales practices with Web 2.0 (which enables ...
  • Customer (or market) sales force structure
    Customer (or market) sales force structure refers to a sales force organization in which ...
  • Consumer promotions
    Consumer promotions - sales promotion tools used tools to boost short-term customer buying ...
  • Corporate portal
    Corporate portal is a second generation intranet. The goal of a corporate portal is to ...
  • Open corporation
    Open corporation is a corporation whose stock can be purchased by anyone who an afford ...