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Definition

Marketing concept

Marketing concept is a philosophy which holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors.

Under the marketing concept, customer focus and value are the paths to sales and profits. Instead of product-centered “make and sell” philosophy, the marketing concept is customer-centered “sense and respond” philosophy. The job is not to find the right customers for your product but to find the right products for your customers.


Marketing concept is the companywide consumer orientation to promote long-run success.


Marketing concept is the idea that an organization exists to satisfy customer wants and needs while meeting organizational objectives.


Marketing concept is a belief that the company should adopt a companywide consumer orientation directed at long-range profitability.


Marketing concept is a management philosophy of striving to satisfy customers’ needs though a coordinated set of activities that also allows the organization to achieve its objectives and long-term success.

 

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