Marketing decision support system (MDSS)
Marketing decision support system (MDSS) is a coordinated collection of data, systems, tools, and techniques with supporting software and hardware by which an organization gathers and interprets relevant information from business and the environment and turns it, into a basis for marketing action.
Category: Marketing & Public Relations
Previous: ← Market-penetration index
Next: Marketing metrics →
More from this Section
- Wholesale merchants
Wholesale merchants– sell primarily to retailers and provides a full range of services. ... - Trade allowance
A discount a manufacturer gives retailers and wholesalers for performing certain functions ... - Web site log
Web site log data about how long users spend on each page, how long they are at the site, ... - Relationship marketing
Relationship marketing aims to build mutually satisfying long-term relationships with ... - Microenvironment
Consists of the actors close to the company that affect its ability to serve its customers ...