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Definition

Marketing information system

A marketing information system is a system that meets the information needs of an organization in sales, distribution, advertising, market analysis, market intelligence, product research, service management, customer profile, and other marketing functions.

This system consist of people and procedures for assessing information needs, developing the needed information, and helping decision makers to use the information to generate and validate actionable customer and market insights.

These are primarily customer-oriented and work toward achieving the strategic sales and marketing plan of the organization.

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