The-definition.com

Definition

New task

Definition (1):

Different elements can influence consumer behavior and according to recent research, it can differ based on the buying situation. Buying situations can be mainly of three types such as the new task, modified rebuy, and straight rebuy. So, it is one of the buying situations.

Definition (2):

It means a business buying situation in which the buyer purchases a product or service for the first time. In such cases, the greater the cost or risk, the larger the number of decision participants and the greater the company’s efforts to collect information. The new task situation is the marketer’s greatest opportunity and challenge. The marketer not only tries to reach as many key buying influences as possible but also provides help and information. The buyer makes the fewest decisions in the straight rebuy and the most in the new task decision.

Definition (3):

The new task can also be referred to as an “extensive problem-solving situation.” Here the buyer has no previous experience for the products. S/he is completely new to purchase the products. So, s/he requires some extensive efforts for the purchase decision which may include a longer time, greater risk, and cost to get information about the new products.

Share it:  Cite

More from this Section

  • Principle of congruity
    Principle of congruity means psychological mechanism that states that consumers like to ...
  • Close
    Close is the step in the selling process at which the prospect agrees to buy. ...
  • Cost per rating point
    Cost per rating point is the cost of an advertising unit divided by the average rating ...
  • Product concept
    Product concept is the idea that consumers will favor products that offer the most quality, ...
  • Product adaptation
    Product adaptation involves changing the product to meet local conditions or wants. For ...