The-definition.com

Definition

Production concept

The production concept is the idea that consumers will favor products that are available and highly affordable. Therefore, management should focus on improving production and distribution efficiency.

This concept is one of the oldest orientations that guide sellers.

Share it:  Cite

More from this Section

  • Product structure
    An organization structure in which a manager is placed in charge of and has responsibility ...
  • Lower cost products
    Lower cost products is the products introduced to compete with existing brands by offering ...
  • Short text messages
    Short text messages - 160 characters of text, using a sore and delivery technology, sent ...
  • Salesperson
    Salesperson is an individual representing a company to customers by performing one of ...
  • Promotional pricing
    Promotional pricing refers to temporarily pricing products below the list price and sometimes ...