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Definition

Pull strategy

Pull strategy is a promotion strategy that calls for spending a lot on consumer advertising and promotion to induce final consumers to buy the product, creating a demand vacuum that “pulls” the product through the channel.

Using a pull strategy, the producer directs its marketing activities (primarily advertising and consumer promotion) toward final consumers to induce them to buy the product.


Pull strategy is a strategy aimed at the consumer. The intention is for the consumer to demand that a product be available in the distribution channel.


Promotion of a product directly to consumers to stimulate strong consumer demand, which “pulls” the product into stores.

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