Pull strategy

Pull strategy is a promotion strategy that calls for spending a lot on consumer advertising and promotion to induce final consumers to buy the product, creating a demand vacuum that “pulls” the product through the channel.

Using a pull strategy, the producer directs its marketing activities (primarily advertising and consumer promotion) toward final consumers to induce them to buy the product.

Pull strategy is a strategy aimed at the consumer. The intention is for the consumer to demand that a product be available in the distribution channel.

Promotion of a product directly to consumers to stimulate strong consumer demand, which “pulls” the product into stores.

Share it:  Cite

More from this Section

  • Organizational buying
    Frederick E. Webster Jr. and Yoram Wind define organizational buying as the decision-making ...
  • Collaborative filtering
    Collaborative filtering is this software gathers opinions of like-minded users online ...
  • Sampling
    Sampling is the taking a small part of a population in order to draw inferences from the ...
  • Cues
    Cues are minor stimuli that determine when, where, and how a person responds. ...
  • Internal marketing
    Internal marketing means that the service firm must orient and motivate its customer-contact ...