Social media

Social media are a means for consumers to share text, images, audio, and video information with each other and with companies and vise versa. Social media allow marketers to establish a public voice and presence on the Web and reinforce other communication activities. Because of their day-to-day immediacy, they can also encourage companies to stay innovative and relevant.

There are three main platforms for social media: (1) online communities and forums, (2) blogs, and (3) social networks (like Facebook, Twitter, and YouTube).

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