The-definition.com

Definition

Straight extension

Straight extension refers to introduce a product in a foreign market without any change in the product.

Share it:  Cite

More from this Section

  • Personality in Marketing
    Personality refers to the unique psychological characteristics that distinguish a person ...
  • Domain name
    Domain name is the unique name that identifies an internet site, such as Microsoft.com. ...
  • Perceptual maps
    Perceptual maps are visual representations of consumer perceptions and preferences. They ...
  • Brand knowledge
    Brand knowledge refers to all the thoughts, feelings, images, experiences, beliefs, and ...
  • Pure play
    Pure play is a business that began only on the internet, even if it subsequently added ...