Straight extension
Straight extension refers to introduce a product in a foreign market without any change in the product.
Category: Marketing & Public Relations
Previous: ← Specialty goods
More from this Section
- Personality in Marketing
Personality refers to the unique psychological characteristics that distinguish a person ... - Domain name
Domain name is the unique name that identifies an internet site, such as Microsoft.com. ... - Perceptual maps
Perceptual maps are visual representations of consumer perceptions and preferences. They ... - Brand knowledge
Brand knowledge refers to all the thoughts, feelings, images, experiences, beliefs, and ... - Pure play
Pure play is a business that began only on the internet, even if it subsequently added ...