Wheel-of-retailing concept
Wheel-of-retailing concept is a concept that states that new types of retailers usually begin as low-margin, low-price, and low-status operations but evolve into higher-priced, higher service operations, eventually becoming like the conventional retailers they replaced.
The wheel-of-retailing concept seems to explain the initial success and later troubles of department stores, supermarkets, and discount stores and the recent success of off-price retailers.
Category: Marketing & Public Relations
Previous: ← Shopping center
Next: Wholesaling →
More from this Section
- FOB-origin pricing
FOB-origin pricing is a geographical pricing strategy in which goods are placed free on ... - Experimental research
Gather primary data by selecting matched groups of subjects, giving them different treatments, ... - New task
New task means a business buying situation in which the buyer purchase a product or service ... - Activity-based cost (ABC)
Activity-based cost (ABC) refers to accounting procedures that can quantify the true profitability ... - Cyber squatting
Cyber squatting is a type of trademark violation that involves the registration of domains ...