Consumer products are products and services bought by final consumers for personal consumption. Marketers usually classify these products and services further based on how consumers go about buying them. Consumer products include convenience products, shopping products, especially products, and unsought products. These products differ in the ways consumers buy them and, therefore, in how they are marketed.
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- Inventory turnover rate
Inventory turnover rate (also called stock turn rate for resellers) is the number of times an inventory turns over or is sold during a specified time period...
- Convenience store
Convenience store is a relatively small store located near residential areas, open long hours seven days a week, and carrying a limited line of high turnover convenience...
- Convenience products
Convenience products are consumer products and services that customers usually buy frequently, immediately, and with minimal comparison and buying effort.
- Captive product pricing
Captive product pricing— setting a price for products that must be used along with a main product, such as blade for razor, games for a videogame console and printer cartridges.
- Value delivery network
Network that made up of the company, its suppliers, its distributors, and ultimately its customers who partner with each other to improve the performance of the entire system.
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- Product Development
Product Development involves the substantial modification of existing products or the creation of new but...