Consumer products are products and services bought by final consumers for personal consumption. Marketers usually classify these products and services further based on how consumers go about buying them. Consumer products include convenience products, shopping products, especially products, and unsought products. These products differ in the ways consumers buy them and, therefore, in how they are marketed.
More from this Section
- Customer database
Customer database is an organized collection of comprehensive data about individual customers or prospects, including geographic, demographic, psychographic, and behavioral data.
- Company sales forecast
The company sales forecast is the expected level of company sales based on a chosen marketing plan and an assumed marketing environment. It does ...
- Marketing network
Marketing network, the ultimate outcome relationship marketing is a unique company asset, consists of the company and its supporting stakeholders ...
- Competitive marketing intelligence
The systematic collection and analysis of publicly available information about consumers, competitors, and developments in marketplace.
Salesperson is an individual representing a company to customers by performing one of more of the following activities: prospecting, communicating, selling, service, information...
- Performance review
Performance review is a stage of the business buying process in which the buyer assesses the performance of the supplier and decides to continue...
- Share of customer
Share of customer is the portion of the customer’s purchasing that a company gets in its product.