Definition

Consumer products

Consumer products are products and services bought by final consumers for personal consumption. Marketers usually classify these products and services further based on how consumers go about buying them. Consumer products include convenience products, shopping products, especially products, and unsought products. These products differ in the ways consumers buy them and, therefore, in how they are marketed.

Share it:  Cite

More from this Section

  • Problem recognition
    Problem recognition- the first stage of the business buying process in which someone in ...
  • Electronic business
    Electronic business is the includes all electronic activities conducted by organizations ...
  • Brand dilution
    Brand dilution when consumers no longer associate a brand with a specific product or highly ...
  • Price discrimination
    Price discrimination occurs when a company sells a product or service at two or more prices ...
  • Service inseparability
    Service inseparability means that services are produced and consumed at the same time ...