Consumer products are products and services bought by final consumers for personal consumption. Marketers usually classify these products and services further based on how consumers go about buying them. Consumer products include convenience products, shopping products, especially products, and unsought products. These products differ in the ways consumers buy them and, therefore, in how they are marketed.
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- Benefit segmentation
Benefit segmentation is a powerful form of segmentation refers to dividing the market into segments according to the different benefits that they seek from a product.