Individual marketing refers to tailoring products and marketing programs to the needs and preferences of individual customers- also called one-to-one marketing, customized marketing, and markets-of-one marketing.
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- Madison & vine
Madison & vine refers to a term that has come to represent the merging of advertising and entertainment in an effort to break through the clutter and create new avenues...
- Customer relationship management (CRM)
System for managing detailed information about individual customers and carefully managing customer touch points to maximize customer loyalty.
- Gross margin percentage
The gross margin percentage indicates the percentage of net sales remaining after cost of goods sold- calculated by dividing gross margin by net sales that can contribute
- Cost-plus pricing
Adding a standard markup to the cost of the product is called is cost-plus pricing (or markup pricing).
- Systems selling or solutions selling
Systems selling or solutions selling defines buying a packaged solution to a problem from a single seller, thus avoiding all the separate decisions involved in a...
- Market segment
A market segment consists of consumers who respond in a similar way to a given set of marketing efforts.
- Total market demand
Total market demand refers to the total volume that would be bought by a defined consumer group in a defined geographic area in a defined time period in a defined marketing...