Individual marketing refers to tailoring products and marketing programs to the needs and preferences of individual customers- also called one-to-one marketing, customized marketing, and markets-of-one marketing.
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- Joint ownership
Joint ownership ventures consist of one company joining forces with foreign investors to create a local business in which they share joint ownership and control.
- Trade promotion
Trade promotion refers to sales promotion tools used to persuade resellers to carry a brand, give it shelf space, promote it in advertising, and push it to consumers.
- Sales quota
A sales quota is the sales goal set for a product line, company division, or sales representative. It is primarily a managerial device for defining and ...
- Direct marketing
Direct marketing refers to direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationship.
- Convenience store
Convenience store is a relatively small store located near residential areas, open long hours seven days a week, and carrying a limited line of high turnover convenience...
- Demand curve
The demand curve shows the number of units the market will buy in a given time period at different prices that might be charged.
- The marketing funnel
The marketing funnel identifies the percentage of the potential target market at each stage in decision process, from merely aware to highly loyal.