Individual marketing refers to tailoring products and marketing programs to the needs and preferences of individual customers- also called one-to-one marketing, customized marketing, and markets-of-one marketing.
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- Service inseparability
Service inseparability means that services are produced and consumed at the same time and cannot be separated from their providers...
- Cost per rating point
Cost per rating point is the cost of an advertising unit divided by the average rating of a specific demographic group.
- FOB-origin pricing
FOB-origin pricing is a geographical pricing strategy in which goods are placed free on board a carrier; the customer pays the freight from the factory to the location.
- Reference prices
Reference prices— prices that buyers carry in their minds and refer to when looking at a given product. The reference price might be formed by nothing...
Broker refers to a wholesaler who does not take title to goods and whose function is to bring buyers and sellers together and assist in negotiation.
- Click and mortar
Click and mortar is the stores with both offline and online selling.
- Socio-Economic Classification (SEC)
Socio-Economic Classification (SEC) refers to a term that is used by Indian marketers which uses a combination of the education and occupation of the ...