The
Definition Of

Individual marketing

Individual marketing refers to tailoring products and marketing programs to the needs and preferences of individual customers- also called one-to-one marketing, customized marketing, and markets-of-one marketing.

Share it:  Cite

More from this Section

  • Warehouse showroom
    Retail stores with sizable inventories housed in large buildings and dealing in volume ...
  • Concept testing
    Concept testing refers to testing new-product concepts with a group of target consumers ...
  • Points-of-difference (PODs)
    Points-of-difference (PODs) are attributes or benefits that consumers strongly associate ...
  • Collaborative filtering
    Collaborative filtering is this software gathers opinions of like-minded users online ...
  • Brand name
    Brand name is the part of a brand consisting of words or letters that form a name that ...