The
Definition Of

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  • Department store
    Department store refers to a retail organization that carries a wide variety product lines- typically clothing, home furnishings, and household goods- with each line operated...
  • Store brand
    Store brand (or private brand) is a brand created and owned by a reseller of a product or service. Although store brands have been gaining strength
  • Derived demand
    Derived demand refers to a business demand that ultimately comes from (derives from) the demand for consumer goods.
  • Supplier selection
    Supplier selection is a stage of the business buying process in which the buyer reviews proposals and selects a supplier or suppliers.
  • Administered VMS
    Administered VMS is a vertical marketing system that coordinates successive stages of production and distribution through the size and power of one of the parties.
  • Learning in Marketing
    Describes changes in an individual’s behavior arising from experience. Learning occurs through the interplay of drives, stimuli, cues, responses, and reinforcement.
  • Growth-share matrix
    A portfolio planning method that evaluates a company’s strategic business unit (SBUs) in terms of its market growth rate and relative market share.