Market leader is the firm in an industry with the largest market share.
Category: Marketing & Public Relations
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Brand-tracking studies refer to collect quantitative data from consumers over time to provide consistent, baseline information about how brands and ...
- Cause-related marketing
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- Straight product extension
Straight product extension means marketing a product in a foreign market without any change. Top management tells its marketing people.
- Capital items
Capital items are industrial products that aid in the buyer’s production or operations, including installations and accessory equipment.
- Industrial distributors
Industrial distributors– sell to manufacturers rather than to retailers. Provide several services, such as carrying stock, offering credit, and providing delivery.
Human needs are states of felt deprivation. They include basic physical needs for food, clothing, warmth, and safety; social needs for belonging and affection;
- Selective distribution
Selective distribution- the use more than one but fewer than all the intermediaries who are willing to carry a company’s products.