Definition Of

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  • Habitual buying behavior
    Occurs under conditions of low-consumer involvement and little significant brand difference.
  • Standardized global marketing
    Standardized global marketing refers to an international marketing strategy that basically uses the same marketing strategy and mix in all of the company’s international markets.
  • Permission marketing
    Permission marketing refers to the practice of marketing to consumers only after gaining their expressed permission, is based on the premise that ...
  • Contract manufacturing
    Contract manufacturing refers to a joint venture in which a company contracts with manufacturers in a foreign market to produce its product or provide its service.
  • Delivery
    Delivery refers to how well the product or service is brought to the customer. It includes speed, accuracy, and care throughout the process.
  • Market penetration
    The company growth by increasing sales of current products to current market segments without changing the product.
  • Maturity stage
    Maturity stage is a period of slowdown in sales growth because the product has achieved acceptance by most potential buyers. Profit level off or decline because...