The
Definition Of

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  • Brand-tracking studies
    Brand-tracking studies refer to collect quantitative data from consumers over time to provide consistent, baseline information about how brands and ...
  • Cause-related marketing
    Cause-related marketing is a kind of marketing that links a firm’s contributions to a designated cause to consumers’ engaging directly or indirectly in ...
  • Straight product extension
    Straight product extension means marketing a product in a foreign market without any change. Top management tells its marketing people.
  • Capital items
    Capital items are industrial products that aid in the buyer’s production or operations, including installations and accessory equipment.
  • Industrial distributors
    Industrial distributors– sell to manufacturers rather than to retailers. Provide several services, such as carrying stock, offering credit, and providing delivery.
  • Needs
    Human needs are states of felt deprivation. They include basic physical needs for food, clothing, warmth, and safety; social needs for belonging and affection;
  • Selective distribution
    Selective distribution- the use more than one but fewer than all the intermediaries who are willing to carry a company’s products.