Definition

Share it:  Cite

More from this Section

  • Merchant wholesaler
    Merchant wholesaler is an independently owned wholesale business that takes title to the ...
  • Brand mantras
    Brand mantras are designed with internal purposes in mind. A brand slogan is an external ...
  • Partner relationship management (PRM)
    Partner relationship management (PRM) refers to those activities that the firm undertakes ...
  • Decision farming
    Decision farming is the manner in which choices are presented to and seen by a decision ...
  • Global firm
    Global firm refers to a firm that, by operating in more than one country, gains R&D, production, ...